THOUGHT

| Perspective

CREATIVE

With original ideas, create entirely new things.
Invent expressions and techniques that convey values,
bringing inspiration, resonance, and awareness
to people and cultures across the world,
affirming creativity itself as a force for renewal.

独自の発想で全く新しいものを創り出すこと。
表現や技術の発明で新しい価値観を発信し、
世界の人々に感動や幸せ気づきを与えること。

BRANDING

Create unique value as a strategy to stand apart.
Maximize empathy, trust, and loyalty with audiences,
cultivating a presence that not only endures
but evolves into a brand long loved by many,
sustaining its presence across generations and contexts.

独自の価値を創造し競合と差別化する戦略。
顧客の共感やロイヤリティを最大限に高め、
長く愛される存在へとブランドを育てること。

DESIGN

Cute, cool, and beautiful are only the surface.
To truly solve a problem, we reach its essence,
construct concepts with enduring clarity,
and express them seamlessly across diverse media,
shaping ideas into lasting forms that inspire and endure.

かわいいカッコいい美しいはデザインの表層。
ある問題を解決するためにその本質を掘り下げ、
思考や概念を組立て媒体に応じて表現すること。

| Philosophy

Reframing Preconceived Notions
that Constrain Creativity

Creativity begins with awareness of preconceived notions.
By looking with neutrality at what lies before us,
we derive fresh insight from doubt and discomfort,
pursuing originality in both novelty and quality alike.

既成概念への問題意識

既成概念に対する問題意識が創造性の出発点。
目の前の事象をニュートラルに見つめ直し、
違和感や疑問から新たな発想の枠組みを創出。
ノベルティとクオリティ双方で新規性を追究。

Revealing the Essence
through Multiple Perspectives

Through oscillation between opposites—intuition and logic,
between sensitivity and reason, between micro and macro,
we discern the essence and grasp the core with precision,
guiding the whole with perspective and aesthetic sense.

本質を射抜く多角的視点

直感と論理感性と理性ミクロとマクロ…
多角的な尺度を用い対極の往復運動を経て、
ものごとの本質を見極め的確に核心を捉える。
更に大局観と美意識で全体を最良な方向へ導く。

Building Foundational Concepts
that Define the Brand

Concepts are the foundation of branding and design.
We distill the essential value of products and services,
and in a saturated world make them visible as brands
endowed with durability and uniqueness.

根幹を成すコンセプトの構築

コンセプトがブランディングデザインの根幹。
商品やサービスが持つ本質的な価値を抽出し、
モノや情報で溢れコモデティ化が進む世界で、
耐久力と独自性を有するブランドとして可視化。