Phase 1｜Planning & Concept Architecture

01. Orientation / Hearing
We carefully identify strengths, competitive advantages, aspirations, and underlying intentions. By verbalizing objectives and challenges, we establish the decision criteria and strategic direction.

02. Research & Analysis
We conduct cross-disciplinary research — 3C analysis, photography, graphic references, and more. Refined inputs expand the breadth and accuracy of ideation.

03. Concept & Design Framework
We distill the essential value and define the core through both language and visual form. This becomes the foundation for a brand expression that is both distinctive and enduring.

04. Presentation & Dialogue
Minor reactions and remarks often trigger major creative breakthroughs. We lead discussions to spark open and constructive dialogue throughout the meeting.

05. Finalizing the Creative Direction
We refine or re-propose when needed to determine the most suitable direction. We align on production strategy and rollout plans before moving to the next phase.

Phase 2｜Execution & Brand Establishment

06. Photography & Visual Production
We identify the required expertise and assign the most suitable creators to the team. Production progresses while managing schedules and budgets with precision.

07. Design & Verbal Refinement
We focus on the selected direction and refine form, composition, color, and wording. Every detail is honed to maximize clarity, resonance, and emotional impact.

08. Integration & Client Review
All visual assets and design outputs are consolidated into the final unified composition. We share the reasoning behind decisions and align on the final vision before delivery.

09. Delivery Data / Color Proofing & Sample Checks
For print and product applications, we verify color and material behavior through proofs. We ensure the final expression maintains exacting quality in physical form.

10. Delivery & Close
All deliverables are submitted, and the project is completed upon final confirmation. Across multiple media, we preserve the balance between expressive range and unified brand identity.