6 KOHZO

Pamphlet

6 KOHZO

A Multifaceted Portrait

Branding for the “6 KOHZO” communication tool by the Japan Football Association. Kohzo Tashima has been involved in football in many roles—player, coach, and JFA executive—accumulating rich experiences throughout his career.

The brochure was designed around the “hexagon,” a symbol of the football itself. Six pages unfolded radially from the center, each telling a different story of his journey. Their connection formed a structure in which the many facets of Tashima’s path were united, emerging as a layered narrative that conveyed both depth and diversity.

多面体で描き出す人物像

日本サッカー協会の広報ツール「6 KOHZO」のクリエイティブ。田嶋幸三氏はサッカー選手、コーチ、そしてJFA理事など多様な立場で競技に関わり、その豊かな経験を積み重ねてきました。

サッカーボールを象徴する「六角形」をモチーフとしたパンフレットは、中央から6つのページが放射状に展開する仕掛け。それぞれが異なる役割を物語り、連なりが田嶋氏の多面的なキャリアを一つに結びつけ、重層的な物語として立ち現れる構造になっています。

Client
Japan Football Association

Creative Team
Creative Director : Koji Hirayama (Dentsu)
Art Director : Yoshinaka Ono (Dentsu)
Designer : Yoshinaka Ono (Dentsu)
Copy Writer : Kazuhisa Nishimura (Dentsu)

Designer : Yuto Nakayama (J2 COMPLEX)
Printing Director : Mitsuo Yoshinaka (Dentsu OG)

Photographer : Yuki Kawakami (acube)
Photo Producer : Hayato Satomi (amana)