Mitsuboshi Farm｜AD
CM
Poster
Web
Banner
Mitsuboshi Farm｜AD
The Song of Three Wishes
Branding campaign for “Mitsuboshi Farm,” a frozen meal delivery service. Beyond convenience and taste, the ads highlight a focus on nutrition, delivering a message that is clear and memorable. The brand image conveys health and everyday ease in a warm and approachable tone.
The campaign features Ms. Sato, whose natural charm pairs with beautifully plated, colorful bento meals. This contrast intuitively communicates the quality of the ingredients and depth of flavor. Each bite is shown as a moment of delight, while the variety of menus and juicy textures are condensed into a single scene.
An original jingle was also created, repeating “I want” three times: “I want variety, I want hearty vegetables, I want easy freshness.” Each line corresponds to the “three stars” in the brand’s name, subtly embedding it in the listener’s mind. The catchy melody lingers easily, boosting familiarity and friendliness.
３つのほしいの歌
冷凍弁当宅配サービス「三ツ星ファーム」の広告キャンペーン。商品の手軽さや美味しさに加え、栄養バランスへのこだわりをストレートに伝え、見る人の記憶に心地よく残る広告表現へと仕上げました。健康と日常の利便性を両立するブランド像を、親しみやすいトーンで提示しています。
表情豊かな佐藤さんの自然体の魅力を活かし、美しく盛り付けられた彩り豊かな弁当と対比させることで、素材の上質さと味わいの深さを直感的に訴求しました。ひと口ごとに感じられる感動に加え、バラエティ豊かなメニューとジューシーな演出を一皿に凝縮させています。
「いろいろご馳走ほしい、ごろごろお野菜ほしい、らくらく出来立てほしい♪」と、“ほしい”を三度繰り返すオリジナルソングも制作。「三ツ星」にちなむ三要素のフレーズでブランド名を印象づけ、軽快で耳に残るメロディが親しみやすさを高めています。
Client
inglewood
Creative Team
Creative Director : Yoshinaka Ono (inglewood)
Art Director : Yoshinaka Ono (inglewood)
CM Planner：Yoshinaka Ono (inglewood)
Designer : Midori Utsumi (inglewood)
Animator : Yosuke Ishimoto (inglewood)
Producer : Takaharu Hatori (TYO MONSTER)
Producer : Kento Yoshida (TYO MONSTER)
Production Manager : Naoki Takeda (TYO MONSTER)
Film Director : Yohei Ishida
Cameraman : Chiyoe Sugita (TRAVOLTA)
Lightman : Masaki Noda (TORUS FILM)
Cooking Stylist : Yuka Miyazaki (Seaxia)
Stylist : Mitsue Ishigami
Hair Make : Kayumi Kawazoe (illumini)
Performer : Shiori Sato (Stardust Promotion)
Offline Editor : Yo Sakai
Online Editor : Makoto Hoashi (IMAGICA)
Mixer : Joji Kita (IMAGICA)
Music Composer : Toru Midorikawa (MERODY PUNCH)
Music Producer : Kotaro Marubashi (MERODY PUNCH)
Music Composer : Ryohei Isomura (rokuonjyo)
Photographer : Junpei Kato
Retoucher : Hayato Ono (shiro)
Printing Director : Katsuya Suzuki (Hakkou Art)
