Mitsuboshi Farm｜AD
CM
Poster
Web
Banner
Mitsuboshi Farm｜AD
The Song of Three Wishes
Advertising campaign for “Mitsuboshi Farm,” a frozen meal delivery service. Beyond convenience and taste, the campaign highlighted the brand’s dedication to balanced nutrition, presenting its identity as both healthy and practical in an approachable tone.
The concept paired the natural charm of actress Sato with beautifully plated, colorful meals to intuitively convey quality and depth of flavor. Each bite promised delight, while the variety of menus and juicy presentation condensed the brand’s appeal into a single scene.
An original jingle was also created, repeating the word “hoshii” (“I want”) three times: “variety of delicacies, plenty of vegetables, freshly made with ease.” Referencing the “three stars” in the brand name, the melody reinforced memorability, leaving a light and catchy impression that enhanced familiarity with the brand.
３つのほしいの歌
冷凍弁当宅配サービス「三ツ星ファーム」の広告キャンペーン。商品の手軽さや美味しさに加え、栄養バランスへのこだわりをストレートに伝え、健康と日常の利便性を両立するブランド像を親しみやすいトーンで提示しました。
表情豊かな佐藤さんの自然体の魅力を活かし、美しく盛り付けられた彩り豊かな弁当と対比させることで、素材の上質さと味わいの深さを直感的に訴求。ひと口ごとに感じられる感動に加え、豊富なメニューとジューシーな演出を一皿に凝縮しました。
「いろいろご馳走ほしい、ごろごろお野菜ほしい、らくらく出来立てほしい♪」と“ほしい”を三度繰り返すオリジナルソングも制作。「三ツ星」にちなむ三要素のフレーズでブランド名を印象づけ、軽快で耳に残るメロディが親しみやすさを高めています。
Client
inglewood
Creative Team
Creative Director : Yoshinaka Ono (inglewood)
Art Director : Yoshinaka Ono (inglewood)
CM Planner：Yoshinaka Ono (inglewood)
Designer : Midori Utsumi (inglewood)
Animator : Yosuke Ishimoto (inglewood)
Producer : Takaharu Hatori (TYO MONSTER)
Producer : Kento Yoshida (TYO MONSTER)
Production Manager : Naoki Takeda (TYO MONSTER)
Film Director : Yohei Ishida
Cameraman : Chiyoe Sugita (TRAVOLTA)
Lightman : Masaki Noda (TORUS FILM)
Cooking Stylist : Yuka Miyazaki (Seaxia)
Stylist : Mitsue Ishigami
Hair Make : Kayumi Kawazoe (illumini)
Performer : Shiori Sato (Stardust Promotion)
Offline Editor : Yo Sakai
Online Editor : Makoto Hoashi (IMAGICA)
Mixer : Joji Kita (IMAGICA)
Music Composer : Toru Midorikawa (MERODY PUNCH)
Music Producer : Kotaro Marubashi (MERODY PUNCH)
Music Composer : Ryohei Isomura (rokuonjyo)
Photographer : Junpei Kato
Retoucher : Hayato Ono (shiro)
Printing Director : Katsuya Suzuki (Hakkou Art)
