CROSSTALK
CROSSTALK
Tracing the Path of a Goal with Threads
Branding for “CROSSTALK,” a communication tool by the Japan Football Association. Created to promote the value of Asian football to the world, the publication featured a dialogue between former Japan national team coach Ivica Osim and the JFA Vice President.
The concept “CROSSTALK” was visualized by arranging circular markers on a pitch-like background and linking them with strings to trace the flow of passes and goals. The act of untying the string itself became an experience of recalling the memory of play.
Each variation extracted goal scenes from different matches and symbolically reconstructed those decisive moments. By overlaying memorable plays with a vision for the game’s future, the publication embodied the idea of “CROSS,” presenting both tactical detail and dynamism.
ゴールの軌跡を紐で描く
日本サッカー協会の広報ツール「CROSSTALK」のクリエイティブ。アジアサッカーの価値を世界に発信することを目的に制作され、誌面には元日本代表監督イビチャ・オシム氏とJFA副会長による対談が収録されています。
誌面内容からツールのコンセプトを「CROSSTALK」と設定。芝生を模したピッチを背景に円形マーカーをフォーメーションに沿って配置し、紐で結ぶことでパスの流れとゴールの軌跡を可視化しました。封を解く動作そのものが、プレーの記憶をたどる体験へとつながります。
各バリエーションでは異なる試合のゴールシーンを抽出し、その瞬間を象徴的に再構成。観客の記憶に残る名場面と未来へのビジョンを重ね合わせ、誌面全体で“CROSS”の概念を視覚化する構造としました。
Client
Japan Football Association
Creative Team
Creative Director : Koji Hirayama (Dentsu)
Art Director: Yoshinaka Ono (Dentsu)
Designer : Yoshinaka Ono (Dentsu)
Copywriter : Kazuhisa Nishimura (Dentsu)
Designer : Yuto Nakayama (J2 COMPLEX)
Designer : Ryuto Furukubo (Dentsu)
Printing Director : Mitsuo Yoshinaka (Dentsu OG)
Photographer : Yuki Kawakami (acube)
Photo Producer : Hayato Satomi (amana)
