GENDA
Logo : Positive
Logo : Negative
Motion Logo
Office Sign
ID Card
Clearfile
Stecker
Online Background
Visual : Global
Visual : Global
Visual : Entertainment
Pamphlet
IR General meeting of shareholders
IR Document
Movie
Web
GENDA
More fun for your days
Corporate branding for GENDA, a pure holding company that owns a group of entertainment companies centering on amusement and karaoke. We designed the “Golden Smile” as a charming symbol to express the company's business model as an entertainment company and its ambition to “make life more enjoyable for people around the world. The logotype uses an authentic and prestigious serif typeface to create an intellectual and professional impression, while the symbol uses emoticons (globally used emoticons) to express a unique and innovative impression and familiarity with contemporary culture.
世界中の人々の人生をより楽しく
アミューズメント、カラオケ等を中心としたエンタメ企業群を傘下に置く純粋持株会社GENDAのコーポレートブランディングを主導。エンターテインメントカンパニーという業態と、「世界中の人々の人生をより楽しく」という大志を表現すべく、チャーミングなシンボルとして「Golden Smile」をデザインしました。ロゴタイプは、オーセンティックで格調高いセリフ書体を用いることで、知的でプロフェッショナルな印象を与えつつ、シンボルは、Emoticon(グローバルに使用される顔文字)を用いることで、ユニークで革新的な印象と現代カルチャーへの親しみを表現しています。
Client
GENDA Inc.
Team
Logo, Tool, Graphic, Pamphlet, IR Document
Creative Director / Art Director : Yoshinaka Ono (GENDA)
Designer : Ryota Sugahara (SORA)
Designer : Saho Tanaka (SORA)
Designer : Kimu Sumi (SORA)
Web
Creative Director / Art Director : Yoshinaka Ono (GENDA)
Art Director / Designer : Ryohei Kamada (ShiftBrain)
Project Manager : Iku Ando (ShiftBrain)
Project Manager : Kento Ikeda (GENDA)
Engineer : Yusuke Fujiki (free-lance)
Photographer : Dai Yamamoto (free-lance)
Illustrator : Tadashi Nishiwaki (free-lance)
Designer : Ryota Sugahara (SORA)
Motion Logo
Creative Director / Art Director : Yoshinaka Ono (GENDA)
Producer : Yuta Harasawa (Field Management Expand)
Motion Director : Suguru Tachikawa (free-lance)
Music : Satoshi Yoshitake (free-lance)
Movie
Creative Director / Art Director : Yoshinaka Ono (GENDA)
Designer : Ryota Sugahara (SORA)
Copy Writer : Takeshi Amata (free-lance)
Producer : Yuta Harasawa (Field Management Expand)
Director＋Camera : Kenji Aritomo (Field Management Expand)
Production Manager : Toranosuke Yamada
Music : Satoshi Yoshitake (free-lance)
Editor : Syun Saito
