Seed of Life

Newspaper Ad

Seed of Life

To Read Is to Sow Seeds

Created in my third year at university, “Seeds of Life” was submitted to the Mainichi Advertising Design Awards with Iwanami Bunko as the chosen client.

Reading has no immediate effect, yet it gradually accumulates within the mind, expanding one’s vision and thinking over time. I expressed this act as “sowing seeds for the future self.” The concept resonated with Iwanami Bunko’s iconic “sower” symbol, while the tiny letters of its pocket editions were reimagined as seeds, elevating the idea into visual form.

The work received the Excellence Award (Runner-up Grand Prix). It became a personal milestone, where I first experienced the power of uniting visual and copy into a single, integrated message.

読むことは種を蒔くこと

大学3年時に制作し、毎日新聞広告デザイン賞に応募した作品「人生の種」。課題クライアントには「岩波文庫」を選びました。

読書は即効性こそありませんが、心や思考に少しずつ蓄積し、やがて視野や考えを広げてくれます。その営みを「未来の自分へ種を蒔くこと」と捉えました。岩波文庫のシンボルである「種を蒔く人」に呼応させつつ、文庫本の小さな文字の粒を種に見立て、表現へと昇華しています。

結果、優秀賞（準グランプリ）を受賞。ビジュアルとコピーを一体化させる醍醐味を実感した、私にとっての原点とも言える作品です。

Client
Iwanami Bunko

Creative Team
Art Director : Yoshinaka Ono
Designer : Yoshinaka Ono