Volkswagen Professional Service
Poster
Leaflet, Folder
Application Card
Volkswagen Professional Service
Every Volkswagen, Welcome Here.
Advertising campaign for Volkswagen’s official maintenance service, “Volkswagen Professional Service.” Delivered by specially trained staff using dedicated equipment and genuine parts, the program is designed to keep every Volkswagen in optimal condition for years to come.
The visuals arranged front views and rear lamps from successive generations of the Golf, with all their lights illuminated. This imagery symbolizes how both older and newer models continue to run, while visually affirming the expertise and reliability of Professional Service. By linking the brand’s history and present in a continuous line of light, the campaign conveys a sense of reassurance passed down across generations.
どのフォルクスワーゲンも、私たちのもとへ。
正規メンテナンス「Volkswagen Professional Service」の広告キャンペーン。専門トレーニングを受けたスタッフが専用設備と純正部品を用いて提供し、すべてのフォルクスワーゲンを最適なコンディションで長く維持することを目指しています。
ビジュアルでは、歴代ゴルフのフロントフェイスやリアランプを整然と並べ、そのすべてのライトを点灯。古いモデルから最新車種まで現役で走り続けている姿を象徴し、Professional Serviceによる技術と信頼性を視覚的に示しました。ブランドの歴史と現在を光の列でつなぐことで、世代を超えて受け継がれる安心感を訴求しています。
Client
VOLKSWAGEN Group Japan
Creative Team
Creative Director : Kenji Yokokawa (Dentsu)
Art Director : Yoshinaka Ono (Dentsu)
Copy Writer : Kenji Yokokawa (Dentsu)
Designer : Hideya Kuramoto (Dentsu Tec)
Photographer : Kenicih Sonehara (SPOON)
Retoucher : Kazuyo Oi (RIZING)
Photo Producer : Yuta Sato (amana)
Assistant Producer : Hayato Satomi (amana)
