Volkswagen Professional Service

Poster

Leaflet, Folder

Application Card

Volkswagen Professional Service

Every Volkswagen, Welcome Here.

Advertising campaign for Volkswagen’s official maintenance service, “Volkswagen Professional Service.” Delivered by specially trained staff using dedicated equipment and genuine parts, the program is designed to keep every Volkswagen in optimal condition for years to come.

The visuals arrange front views and rear lamps from successive generations of the Golf, with all their lights illuminated. This imagery symbolizes how both older and newer models continue to run, while visually affirming the expertise and reliability of Professional Service.

By linking the brand’s history and present in a continuous line of light, the campaign conveys a sense of reassurance passed down across generations.

どのフォルクスワーゲンも、私たちのもとへ

正規メンテナンスサービス「Volkswagen Professional Service」の広告キャンペーン。専門トレーニングを受けたスタッフが、専用設備と純正部品を用いて、すべてのフォルクスワーゲンを長く最適なコンディションに保つことを目指しています。

ビジュアルでは、歴代ゴルフのフロントフェイスやリアランプを整然と並べ、そのすべてのライトを点灯。古いモデルから最新車種まで現役で走り続ける姿を象徴し、Professional Serviceによる技術と信頼性を視覚的に示しました。

ブランドの歴史と現在を連続する光の列としてつなぐことで、世代を超えて受け継がれる安心感を表現しています。

Client
VOLKSWAGEN Group Japan

Creative Team
Creative Director : Kenji Yokokawa (Dentsu)
Art Director : Yoshinaka Ono (Dentsu)
Copy Writer : Kenji Yokokawa (Dentsu)
Designer : Hideya Kuramoto (Dentsu Tec)

Photographer : Kenicih Sonehara (SPOON)
Retoucher : Kazuyo Oi (RIZING)
Photo Producer : Yuta Sato (amana)
Assistant Producer : Hayato Satomi (amana)