WOWFES!

Poster

Station AD

WOWFES!

Rainbow WOW!

An advertising campaign for WOWOW’s first large-scale event, “WOWFES!”—a festival created to let audiences experience the appeal of diverse content including film, music, and sports.

At its center was the “rainbow circle” from the WOWFES logo. This motif served as the foundation for a wide range of graphics: grunge textures inspired by rock, planetary arrangements evoking the cosmos, pop-art expressions, and fragments of everyday life. Anchored by a common symbol yet approached from multiple angles, the visuals conveyed the vibrancy, openness, and cultural diversity of the festival.

Large-scale displays were installed at major terminals such as Shibuya and Harajuku stations. By arranging multiple visuals in sequence, the campaign added rhythm and volume to the urban landscape, heightening anticipation for the event.

虹色なWOW！

WOWOW初の大型イベント「WOWFES!」の広告キャンペーン。映画、音楽、スポーツなど多彩なコンテンツの魅力を体感してもらうことを目的とした一大イベントです。

中心に据えたのは、WOWFESロゴの「虹色のサークル」。このモチーフを核に、ロックのグランジ調、宇宙の惑星配列、ポップアート風の表現、日常の断片など、多彩なグラフィックを展開。共通のシンボルを軸にしながら異なる切り口を盛り込み、フェスの賑やかさや自由さ、多様なカルチャーが交錯するエネルギーを表現。

渋谷駅や原宿駅など主要ターミナルで大規模掲出を行い、複数ビジュアルの連続配置によって街にリズムとボリュームを生み出し、イベントへの期待感を高めました。

Client
WOWOW

Creative Team
Creative Director : Yoshimitsu Sawamoto (Dentsu)
Art Director : Yoshinaka Ono (Dentsu)
Copy Writer : Jyumpei Iwata (Dentsu)

Designer : Takanori Kimura (TAKI CORPORATION)
Designer : Kiyoshi Imafuji (TAKI CORPORATION)
Designer : Takashi Iwakuro (TAKI CORPORATION)
Designer : Eriko Wakabayashi (TAKI CORPORATION)